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There are only so many optimizations you can do, he says. The problem is the required API, he says, which is almost a screen capture API.

Video quality isn't as strong on the approved app as the jailbroken app, Roy admits, with the jailbroken app capturing 15 frames per second (fps) and the approved app only 7fps. The Qik team wasn't given any bandwidth restrictions to follow. Called _UIGetScreenImage, the API controls how video is captured. The company had to make some changes, however, and use an API that Apple had started allowing. Qik was able to ride in on Ustream's coattails, submitting its app for approval soon after Ustream got in. They'd been selling an app on Cydia for jailbroken iPhones since July, 2008. The Qik team has a special reason to be frustrated by Apple's silence: They knew that their app would run even on older iPhones.

'We did not get a whole lot of answers for the past one to one-and-a-half years.' 'It was mainly us asking questions,' he says. His company was also in talks with Apple about opening the iPhone to live streaming, but it was a one-sided conversation. 'Apple is almost like a black box,' says Bhaskar Roy, co-founder and vice president of product marketing at Qik. 'We're well on our way to a million downloads.' IPhone users seem glad it's arrived: 'We've seen a tremendous amount of adoption since we launched it,' Hunstable adds. While iPhone users were frustrated that they had to wait so long for live streaming, Hunstable says, 'We get the logic.' If this feature had been available from the start on the 2G iPhone, 'it wouldn't have been the best experience by any measure,' he says.

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Because his company was able to devote so many resources to the product and meet Apple on a professional level, Ustream's app won approval first, he says. As a result, the app offers different quality settings for each model iPhone. Many of Apple's concerns had to do with providing a satisfying user experience, says Hunstable. When Ustream's team saw the technological jump in the iPhone 3GS, they made more of an effort to work with Apple to deliver live video uploading. 'We would have certainly liked it to happen sooner,' he says. How long? About a six months of back and forth discussions between Ustream and Apple, with many in-person meetings. It was a 'long process,' says Brad Hunstable, president and founder of Ustream.

We did speak to a few insiders, however, who knew the story. The company's public relations team likewise didn't respond to a request for this story. A few weeks later, on December 24, Apple allowed Qik Live, a free app for streaming live video that also works over 3G and Wi-Fi connections.įamously tight-lipped, Apple didn't offer any clues as to why the sudden switch. Users can run polls and hold chats underneath their videos. This free app lets users stream live video over 3G or Wi-Fi connections. Without any notice and after considerable delay, Apple allowed the app Ustream Live Broadcaster in the app store on December 9. One of the last barriers on the iPhone fell last month, and owners of even the 2G and 3G models can now shoot video and stream it live. Ustream, Qik Apps Finally Let iPhone Users Stream Live

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